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Seasons Holidays Luxurious Holiday Homes In Beautiful Landscapes
August 3, 2008 by Fractional Property Ownership, Timeshare & Luxury Travel Magazine · 2 Comments
The Seasons story started in the early 1990s as the Laugharne Park Partnership. In 1996 Knocktopher Abbey and Burn Park were purchased to form the multi-destination timeshare club, Seasons Holidays plc. The Seasons portfolio now includes eight owned or managed Seasons resorts in the British Isles and Europe, making the company one of the UK’s market leaders.
Currently the company owns and operates 6 resorts in the British Isles. Laugharne Park, overlooks Carmarthen Bay in Wales; Burn Park is on Cornwall’s north coast; Knocktopher Abbey is in the Republic of Ireland; Brunston Castle is a superb golfing destination in Ayrshire; Whitbarrow Village lays between Penrith and Keswick in the unspoilt Northern Lake District and, the most recent acquisition, Clowance Estate and Country Club in the heart of the Cornish countryside, between Falmouth and St Ives. Seasons Holidays owns a resort in Lanzarote called Club Tahiti and Forest Hills on Spain’s Costa del Sol and members can also enjoy holidays in the Algarve at the Alto Club in Alvor near Praia da Rocha.
Meeting customer needs in the 21st century
Seasons Holidays are designed to meet the needs of the responsible twenty-first century holiday homeowner; perfect for those wishing to ensure that their holidays have a positive impact on society and the environment. The Season Holidays resorts provide major economic benefits to the local rural communities in which they are located though year-round occupancy and a constant stream of visitors, which means plenty of work all year for local people. Since buying a holiday home on a Season’s resort has no inflationary impact on local house prices, it is not a decision likely to lead to a local family being deprived of a home either. Of course, within the UK there is no need to fly and so there are environmental benefits and above all, the resorts are carefully designed to preserve the beauty of the location.
Affordable Luxury
Seasons Holidays now has 23,000 timeshare members and in 2008 more than 75,000 guests will enjoy a holiday at a Season’s destination. The floating time, floating resort concept means that Season’s owners have the flexibility to enjoy different resorts each year without relying on third party exchange organisations.
Due to the high demand for all Seasons resorts, members also have access, through Interval International, to more than 2000 affiliated resorts worldwide.
Seasons Estates Limited was created in the middle of 2004, and heralded Season’s move into buy-to-let holiday homes. The company wanted to develop more of the plots on Season’s UK sites and improve facilities for guests.
Seasons Estates has been highly successful. The company has built and sold more than 100 properties, located on two of its most popular resorts, Brunston Castle in Scotland and Whitbarrow Village in The Lake District. Virtually all of the leaseback homes were sold off-plan. This generated sufficient profits to modernise many of the resort facilities.
Buyers are offered, not only a holiday home, but also the added incentive of rental income, which is much higher than residential buy-to-let offerings. This makes it an attractive proposition for those who are still jittery about investing in the stock market and are looking for a decent return for their money, and is particularly appealing to those who have paid off the mortgage on their home.
Each owner is guaranteed four weeks of personal use each year. They don’t have to take this holiday time at the resort where the property is owned, as they are entitled to swap any or all of the weeks with any other resort within the Seasons worldwide holiday portfolio.
Seasons Holidays recognises that timeshare and buy-to-let are not suitable for everyone and so they have recently developed a fractional ownership scheme for customers.
Leslie McCann, Group Marketing Director explains:
“We wanted to develop something that stayed faithful to the positive aspects of timeshare but offered more flexibility and an investment opportunity, combined with an easy exit route. We came up with the 8 keys concept.” 8 keys works by giving customers multiple benefits. Customers purchase a 12.5% stake in a property. So each house has 8 owners. This entitles owners to 6 weeks of luxury holiday per year (One peak, three high, one mid and one low). Due to relative high values for UK holiday cottage rentals, a healthy annual income from half of the weeks owned is generated and this protects the owner from costs.
Seasons 8 keys scheme also offers buyers a guaranteed exit route. They receive 12.5% of the net sales proceeds when the property is sold in 16 years. This combination of no annual costs and a built-in resale strategy overcomes some of the objections to timeshare.
The Secret of Season’s Success: A warm welcome
Season’s staff and management work hard to understand their customers and to offer them a quality experience. As a result, members regularly upgrade their ownership to enjoy more weeks or larger cottages and villas.
Barry Hurley, Chairman of the Seasons Group, believes that the welcome and excellent service staff offer to guests is the foundation of the firm’s success and will continue to be crucial as the company grows.
“We are very proud of our excellent staff. They are the public face of our company. Everyday they interact with our existing and potential customers and build relationships with them. Our customers really appreciate the efforts our staff go to make them feel comfortable and to accommodate their wishes. Beautiful locations aside, it is this relationship with staff that brings our customers back for more.”
Attracting new customers
The company sponsors the Seasons Holidays Queen Mother Champion Chase at Cheltenham Festival. Taking place on the second day of the Festival, this prestigious race is the second most valuable steeplechase of the four- day event with prize money totalling £310,000.
Season Holidays has become a familiar name within the racing community. The Festival sponsorship is part of a dynamic marketing campaign to raise awareness of the brand which includes the distribution of millions of leaflets around the UK to postcode areas with an above average interest in horse-racing and becoming one of the first platinum marketing partners on Racing UK TV earlier this year.
Providing affordable luxurious holiday homes in beautiful landscapes
Seasons Holidays based its business on offering very affordable timeshare memberships to customers. Experience has shown that many customers come back for more: buying more weeks, more locations or better properties.
The move into offering outright purchase of buy-to-let properties costing between £200,000 and £350,000 was aimed at the wealthier investor And now the move into fractional ownership through the 8 keys concept offers a luxury alternative for those with more limited funds to invest.
Season’s success is built on offering customers the chance to have their ideal holiday home in a beautiful location with fantastic facilities. Seasons Holidays offers a luxury lifestyle at affordable prices.
To find out more about Seasons Holidays Timeshare visit www.seasonsholidays.com.
For information about fractional ownership, visit www.seasons8keys.com
or call 0800 448 448.
Click Here to view this article in its original form in the July 2008 Edition of Owners Perspective Magazine.
Reproduction of this article is strictly prohibited. Small excerpts may be used subject to inclusion of a link back to http://www.ownersperspective.com and acknowledgement of original source.
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